Fractional CDO & Business Advisory

Part-time leadership for when you don’t need a full-time hire — but need full-time thinking.

You don’t always need a full-time Chief Digital Officer — but you do need full-time thinking. This service provides strategic, part-time digital leadership tailored to your business needs. I step in as your Fractional CDO to help set vision, align marketing and technology, define digital strategy, structure internal teams, and serve as a senior advisor to founders and CXOs. From reviewing performance to aligning product, brand, and growth priorities — I bring two decades of leadership across digital, agency, and tech ecosystems to your table. Perfect for startups in scale-up mode, lean businesses without in-house digital leadership, or teams looking for external perspective before key product or marketing decisions. Whether you need a few hours a month or an ongoing leadership partner, I adapt to your pace — and help bring focus and structure to your digital evolution.

Let’s Build Your Political Strategy

Services

Your CDO on Demand

My one-line brief is simple — I am an outsider who works like an insider.

I am your outsourced CMO/CDO if you are a marketer.
I am your outsourced CSO if you are an agency.
As a founder or business leader, you know digital is critical — but building and managing a full-time digital leadership team can be expensive and time-consuming. This service provides you with a part-time Chief Digital Officer who helps you set strategy, align teams, and drive results.
You get senior-level perspective, clear direction, and an execution roadmap — without the overhead of a full-time hire.

Is This the Right Fit?

Founders who need digital expertise but aren’t ready for a full-time CDO
Business heads struggling to align marketing, product, and technology
Fast-growing teams that need scalable digital systems and structure
Agencies or SMBs that need executive-level advisory
CEOs looking for external perspective or transformation counsel

Scope of Engagement

Digital Strategy Leadership

Vision setting, roadmap creation, channel prioritization, KPI alignment.

Advisory & Decision Support

Sparring partner for key business or marketing decisions.

Marketing-Tech Alignment

Help bridge the gap between marketing goals and digital execution.

Define org charts, identify key roles, support hiring/interviews.

Help bridge the gap between marketing goals and digital execution.

Stakeholder Alignment

Translate digital priorities to internal teams, investors, or boards.

On-Demand Workshops

Vision alignment, growth planning, campaign architecture.

Flexible, Scalable, Senior-Led

Every business is different. This service is designed to flex around your needs — whether you need a few hours a week or ongoing monthly support.

Hourly Advisory Sessions

Workshop-style sessions to understand your business, audience, goals, and market.

Monthly
Retainers

Best for consistent leadership, digital planning, and ongoing execution support.

Project-Based Engagements

Specific deliverables like digital audits, go-to-market plans, or org restructuring.

Note: Scoping is done post-discovery to tailor the best format for your business.

Real-World Leadership Experience

With over 20 years across digital, creative, and technology teams, I’ve built scalable systems, guided cross-functional teams, and led transformation programs from the inside. 

Past Roles:

Chief Digital Officer, Scrolling Rabbit
Chief of Projects, 22feet Tribal (DDB Mudra Group)
Director & Consultant roles across B2B, consumer, and agency ecosystems

Worked With:

Founders, growth-stage teams, and enterprise leadership across India, Europe, and the US.

Frequently Asked Questions

Q : How is this different from hiring a consultant or agency?

This is an embedded, senior leadership role — part-time, but strategic. Unlike agencies that may focus on execution or deliverables, this role brings decision-making support, cross-functional alignment, and long-term digital thinking to your leadership table. 

Absolutely. I work best as a collaborative partner with internal teams — guiding direction, solving blockers, and ensuring everyone works toward aligned outcomes.
One-time sessions are available, but most businesses benefit from a minimum 2–3 month engagement to see strategic value. Project-based timelines are scoped individually.
Mostly, yes — but hybrid or in-person sessions can be considered based on geography and scope.
Yes. I often support org planning and hiring by defining roles, writing JDs, and interviewing candidates. Think of me as a strategic bridge till you hire the right leadership.

Let’s Build a Brand That Grows With You

If you’re ready to create clarity and unlock growth, let’s start with a conversation.

Curious? Let’s Talk.

No pressure. Just a conversation to see where you are and how I might help. Message or call — whichever works for you.

Let’s Talk

+91 8861822228

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+91 8861822228