And why I believe the right clients are already there — waiting for the right partners
I’ve worked across agencies, brands, and startups for the last 20 years.
I’ve built teams, fixed delivery processes, helped define GTM strategies, and led brand transformations from inside the system.
So what am I doing on Upwork and Guru?
The answer’s simple: freelance platforms aren’t just for freelancers anymore.
They’re for experienced operators like me — who want to help more people win, without being locked into one org at a time.
Not a fallback. A filter.
I didn’t turn to freelance platforms because I needed a Plan B.
I chose them because they help me:
- Work asynchronously with clients around the world
- Stay focused on high-impact work, not politics or overhead
- Engage with businesses who actually want strategic support — not just task dumping
- Make it easier for new clients to work with me, without long contracts or red tape
In other words, Upwork and Guru are not gigs.
They’re a doorway — for founders, marketers, and businesses who want outside clarity without inside drama.
Here’s who I’m here for
These platforms are full of talent. But also full of noise.
So here’s what I tell potential clients up front:
If you want 10 blogs a month for $50, I’m not for you.
If you want someone to rewrite your website without understanding your business first — skip me.
But if you want strategic clarity, outcome-aligned thinking, and a partner who’s been inside the chaos you’re in — let’s talk.
I work best with:
- Founders who are scaling fast but feel stuck
- Marketing teams who need an outside-in view and a roadmap
- Agencies who want to tighten their backend and scale without burning out
- Product leaders who want to align brand, comms, and growth
What you get when you hire me through Upwork or Guru
- Clear deliverables and timelines
- Asynchronous collaboration (no daily hand-holding)
- Strategic input, not just outputs
- A partner who understands how businesses actually run
- Zero BS — just calm clarity and direction
You’re not hiring a “freelancer.”
You’re hiring a fractional CMO/CDO/CSO — through a platform that makes it easy to start, pause, or scale as needed.
Why this works — for both of us
Freelance platforms offer structure. Reviews. Escrow. Trust.
That’s good for clients and consultants.
But more than that, they allow me to:
- Pick projects I believe in
- Work with people who value outcomes
- Stay hands-on, without being handcuffed to one org
And if you’re someone who’s navigating growth — but not ready to hire a full-time strategist — platforms like Upwork or Guru are your low-risk entry point to working with someone like me.
TL;DR
I didn’t land on freelance platforms. I chose them.
Because great strategy doesn’t need a corner office. It needs context, care, and clarity — which I bring, wherever I work from.
And if you’re wondering whether we’d be a fit — well… you know who to Ask.
🔗 View my Upwork & Guru profiles here »