Why I’ve Always Been Afraid of Crowds — and Why I Still Am
Every few months, we wake up to another tragedy.A religious gathering. A political rally. A celebration that should have been…
These Days, I Don’t Chase Work. I Chase Alignment.
There was a time when I said yes to everything.Every client, every project, every opportunity that came with a decent…
Silence Is the New Strategy
In 2025, silence makes people nervous.If you’re not posting, pitching, or preaching, the world assumes you’ve disappeared. We live in…
The Agency of 2030 Won’t Look Like an Agency
Every few months, someone posts:“AI is coming for agencies.”“Automation will replace jobs.”“Clients will go in-house.” Cute. If you’ve worked in…
Why Retainers Are Dying (and What Replaces Them)
A decade ago, agencies sold the dream. “Give us a retainer, we’ll give you peace of mind. We’ll handle your…
Beyond the Battlefield: Why Defence Leaders Need Digital Influence Skills
A few weeks ago in Nepal, the government banned dozens of social media platforms. On paper, it was about regulation.…
Why Founders Burn Money on Marketing (and How to Stop It)
I’ve seen this play out more times than I can count — in agencies I’ve worked at, in startups I’ve…
SEO Dies Every Month (And Yet, Here We Are)
Breaking: SEO is dead. Again. This time for real. Just like last month. Every few weeks, someone — a news…
What Small & Mid-Sized Businesses in Mysore Get Wrong About Digital
And what to fix before spending another rupee on ads, websites, or SEO I live in Mysore.And I’ve worked with…
Why I Chose Freelance Platforms After 20 Years Inside Brands and Agencies
And why I believe the right clients are already there — waiting for the right partners I’ve worked across agencies,…