Beyond the Battlefield: Why Defence Leaders Need Digital Influence Skills
A few weeks ago in Nepal, the government banned dozens of social media platforms. On paper, it was about regulation.…
Why Founders Burn Money on Marketing (and How to Stop It)
I’ve seen this play out more times than I can count — in agencies I’ve worked at, in startups I’ve…
SEO Dies Every Month (And Yet, Here We Are)
Breaking: SEO is dead. Again. This time for real. Just like last month. Every few weeks, someone — a news…
What Small & Mid-Sized Businesses in Mysore Get Wrong About Digital
And what to fix before spending another rupee on ads, websites, or SEO I live in Mysore.And I’ve worked with…
Why I Chose Freelance Platforms After 20 Years Inside Brands and Agencies
And why I believe the right clients are already there — waiting for the right partners I’ve worked across agencies,…
The Best Strategy Deck I Made Was the One No One Used
The hard truth about why some of your best work won’t land — and what to do about it It…
I’ve Worked with Agencies, Brands, and Startups — Here’s What They Don’t Understand About Each Other
Decoding the disconnects that keep great teams from working well together If you’ve ever sat in a room where a…
Most Brands Don’t Need SEO — They Need to Rethink Growth
Because traffic without traction is just noise Let’s get this out of the way:SEO is not a growth strategy. It’s…
The Wrong People Make the Right Strategy Useless
Why your strategy isn’t broken — your team might be. Let’s start with the uncomfortable truth: A brilliant strategy in…
I Never Wanted to Be a Consultant
Why I chose to build something different with Ask Maddy If you’d asked me five years ago where I saw…