Leadership, Politics, Reflections The Bihar Election 2025 Is Not Just a Political Story. It’s a Leadership Case Study November 17, 2025 Maddy Bihar has spoken.And the message is louder than the numbers. This election was not won or lost on ideology alone.It… Continue Reading
People, Reflections Why I’ve Always Been Afraid of Crowds — and Why I Still Am November 2, 2025 Maddy Every few months, we wake up to another tragedy.A religious gathering. A political rally. A celebration that should have been… Continue Reading
Reflections, People These Days, I Don’t Chase Work. I Chase Alignment. October 31, 2025 Maddy There was a time when I said yes to everything.Every client, every project, every opportunity that came with a decent… Continue Reading
Strategy, Reflections Silence Is the New Strategy October 29, 2025 Maddy In 2025, silence makes people nervous.If you’re not posting, pitching, or preaching, the world assumes you’ve disappeared. We live in… Continue Reading
Reflections The Agency of 2030 Won’t Look Like an Agency October 15, 2025 Maddy Every few months, someone posts:“AI is coming for agencies.”“Automation will replace jobs.”“Clients will go in-house.” Cute. If you’ve worked in… Continue Reading
Reflections, Execution Why Retainers Are Dying (and What Replaces Them) September 26, 2025 Maddy A decade ago, agencies sold the dream. “Give us a retainer, we’ll give you peace of mind. We’ll handle your… Continue Reading
Reflections, Execution, Strategy Why Founders Burn Money on Marketing (and How to Stop It) September 13, 2025 Maddy I’ve seen this play out more times than I can count — in agencies I’ve worked at, in startups I’ve… Continue Reading
Reflections, Strategy SEO Dies Every Month (And Yet, Here We Are) September 6, 2025 Maddy Breaking: SEO is dead. Again. This time for real. Just like last month. Every few weeks, someone — a news… Continue Reading
Strategy, Execution, Reflections What Small & Mid-Sized Businesses in Mysore Get Wrong About Digital August 14, 2025 Maddy And what to fix before spending another rupee on ads, websites, or SEO I live in Mysore.And I’ve worked with… Continue Reading
Reflections, Blog, Strategy Why I Chose Freelance Platforms After 20 Years Inside Brands and Agencies August 13, 2025 Maddy And why I believe the right clients are already there — waiting for the right partners I’ve worked across agencies,… Continue Reading