Why I chose to build something different with Ask Maddy
If you’d asked me five years ago where I saw myself today, I would’ve probably said “leading digital transformation inside a fast-growing brand.” Not “running a consulting practice.” And definitely not one named after me.
I never wanted to be a consultant.
But maybe that’s exactly why Ask Maddy had to happen.
From builder to outsider
For most of my career, I’ve been on the inside — building teams, driving projects, fixing messy org structures, launching campaigns, or putting out fires. I thrived on being the operator. The one in the room who could connect product, tech, marketing, and people.
And I believed — for the longest time — that impact could only come from inside the system.
But something changed when the pandemic hit.
Like many of us, I was forced to stop. To step back from the noise and the next sprint. And in that pause, I found clarity.
Remote work pulled me out of the chaos and helped me see the bigger picture again.
I wasn’t just functioning better — I was thinking better.
That shift gave me the courage to make another decision I had been putting off:
I moved back to Mysore.
Leaving behind the constant buzz of metro life wasn’t easy. But slowing down didn’t mean switching off — it meant showing up with more intention. It meant being fully present for the work that actually matters.
And that’s when I realised: maybe consulting, on my terms, was the answer.
Not for the sake of becoming an “advisor.” But for the sake of helping more teams win, without burning myself out in the process.
Advice from doing, not just from decks
I’ve sat through the decks. The 60-pagers with frameworks, north stars, funnels, and three-letter acronyms.
And I’ve made a few too.
But here’s the problem:
Strategy is only as good as your willingness to live with the trade-offs.
Most PowerPoint strategies sound good in a boardroom. Very little of it survives the sprint planning, the hiring bottlenecks, the team’s energy, or the founder’s shifting focus.
What I bring now — through Ask Maddy — isn’t “advice from afar.” It’s advice from doing. From the years I spent building, failing, fixing, mentoring, and delivering across agencies, brands, and startups.
Why Ask Maddy exists
Ask Maddy wasn’t built to scale me.
It was built to scale what I know works.
It exists for marketers who are under pressure to deliver growth but don’t have the right structure or team to support it.
It exists for founders who are scaling fast but feel like they’re always flying blind.
It exists for agency owners who want to productise and professionalise their services, but keep reinventing the wheel every month.
Most importantly, it exists to bring clarity to chaos.
Whether that’s fixing your growth loop, resetting your org priorities, or helping your team stop running in five directions.
What you’ll find here
This blog isn’t going to be a playbook factory.
You’ll find lessons from my journey, mental models I swear by, and honest takes on what actually moves the needle in digital businesses. Some posts will feel like advice. Others may feel like therapy.
But I promise you this: every word will come from doing, not just thinking.
If that sounds like the kind of signal you need — stick around.
And when you’re stuck, just Ask Maddy.